The commitment to china’s coatings industry


Specialty chemical company has continued to strengthen its commitment to the coatings industry in China. To better serve customers, it has steadily built up an extensive network of highly competent and experienced distributors throughout China to expand and promote its offering to the region’s Coatings market.

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Having such a strong network of distributors supported by the local service China branch office has well-positioned the industry to help customers find new and more innovative solutions for meeting their coating challenges. Known for its comprehensive technical know-how and industry expertise, this industry has also developed and launched various special products in 2020 that address the demands of the local market in China. Furthermore, in the past 12 months, the company has been supporting customers to develop new Coating formulations.

“This year, for example, we successfully launched our high-performance, durable, low-VOC water-based coatings. The new products have been tested by many customers and compared to other existing solutions with extremely positive outcomes,” says Steven Hu, Sales Manager, of this company China Specialty Chemicals.

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In 2020, this industry offering for the Coatings market’s high-end applications was greatly expanded with the introduction of new products to its thiazine range which was specially developed to meet the increasing need for long-lasting, high-performance additive solutions. The company reports that it has already received very positive feedback from customers who have started testing the products.

With its already existing comprehensive range of innovative solutions for non-traditional applications, it has also successfully established itself with both resin producers and end formulators in the Chinese market in application areas such as Powder Coatings. Looking ahead to early 2021, the company plans to launch new Powder Coatings products to the local market designed to improve formulation stability at high temperatures or in more demanding conditions.

Throughout the year, we further promoted its brand and product offering as well as highlighted its commitment to the Coatings Industry in China by attending industry conferences such as China coat which recently took place from December 8th – 10th in Guangzhou. “In 2020, we also organized several pieces of trainings for our distributors and some of our key customers. These provided an opportunity for us to strengthen both relationships and our market image. We were also active on WeChat, China’s largest and most popular social network,” says Rosanna Telesca, Leader Market Coatings.