Customer satisfaction goal with specialist distributor

Faster delivery of metallographic products and enhanced services


Since October 2020, Buehler – ITW Test & Measurement GmbH, a leading manufacturer of metallographic and hardness testing equipment, consumables and accessories has been cooperating in a strategic partnership with OMNILAB-Laborzentrum GmbH & Co. KG, one of Germany’s largest independent specialist laboratory distributors.

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Buehler – ITW Test & Measurement and specialist laboratory distributor OMNILAB are jointly ensuring short delivery response times for metallography and hardness testing systems, spare parts and consumables.

The objective of this collaboration for the EMEA region, is to boost efficiency and thus increase customer satisfaction. With an expanded inventory, response times for the delivery of equipment, spare parts and consumables have been shortened; this with a focus on customer service will accomplish this goal. Buehler’s sales, service, marketing and application teams will continue to serve existing customers in Europe from the European headquarters in Esslingen and further sites in Germany, as well as in France and the United Kingdom.

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OMNILAB, a family-managed company, offers individual service solutions and first-class customer care to the industrial and scientific markets. As CEO Nils Herrmann explains, “Doubling the number of products held in stock and extending shipping hours will make Buehler synonymous with rapid fulfillment and seamless customer service throughout Europe and the Middle East and parts of Africa too.”

Lutz Werner, Business Unit Manager for Buehler in Europe, adds: “The partnership with OMNILAB will strengthen the already deep trust our customers and partners have developed in Buehler over our 70 years of commitment to Europe. As ever, they will be able to rely on the technical expertise of our sales and service teams in material sample preparation, image analysis and hardness testing. And they will also benefit from the additional know-how and the logistical and organizational expertise of OMNILAB in supplying machines and consumables. All in all, this will enhance our ability to meet demand for innovative material sample preparation solutions quickly and expertly.” /